Strategic Planning: Goal-Based Approach
Oftentimes organizations evolve to using a more comprehensive and more effective type of planning using the Goal-Based approach. A straightforward view of this type of planning process is shown below:
1. External/internal assessment to identify “SWOT” (Strengths and Weaknesses and Opportunities and Threats)
2. Strategic analysis to identify and prioritize major issues/goals
3. Design major strategies (or programs) to address issues/goals
4. Design/update vision, mission and values(some organizations may do this first in planning)
5. Establish action plans (objectives, resource needs, roles and responsibilities for implementation)
6. Record issues, goals, strategies/programs, updated mission and vision, and action plans in a Strategic Plan document, and attach SWOT, etc.
7. Develop the yearly Operating Plan document(from year one of the multi-year strategic plan)
8. Develop and authorize Budget for year one(allocation of funds needed to fund year one)
9. Conduct the organization’s year-one operations
10.Monitor/review/evaluate/update Strategic Plan document
